Saturday, August 1, 2009

Bless Me Father...


What does Snoop Dogg and the Pope have in common?

No it's not the fondness of wearing big
bling or a cool lid. Weirdly enough, both his holyness and the hip hop rap rock star are represented by Geffen Records. Word is, the November release of Pope Benedict XVI's album entitled, "Alma Mater," will contain songs and prayers to the Virgin Mary. My first question is who did the market research for this one? Will itunes carry the cd, and when will the video be released.

I wish I could throw my hat in the ring for directing the creative for video produced. I envision a pussycat dolls meets his holiness dance video with lots of
cleavage sporting large crucifix necklaces and super short parochial school tartan print skirts. Embellish with high heels (for the dolls, not his holyness.) Sex sells, even the Vatican must see that. Why else choose an American icon of entertainment as representation?

Radio stations typically receive swag or merchandise to giveaway when promoting new albums/
cd's. This is a marketing persons' wet dream: worldwide exposure meets endless open ended promotional opportunities- pope in the pizza, holy water bubble wands. Then there's the tee shirts... Why do I need to write about this you ask? The sheer strangeness of Snoop dogg and the pope receiving record royalties from the same corporation, it's just too bad this isn't an April fools joke.